How To Add A Donate Button To A Facebook Post

For a practiced portion of the last year, Facebook has allowed users to create clemency drives, "donating" their birthdays or their celebration of various holidays to encourage their friends and family to donate money to a cause they support.

This has helped turn Facebook from an outreach platform into a fundraising platform for non-profits. In that location are a few ways whatsoever non-profit organization can use Facebook with a donate button, so let'southward await into them.

The Basic Link

The start and easiest mode to use Facebook to get people to donate is to but link to a donation page. Any page tin can practice this, all you need is a link to a website that has information about donating on it.

Most charities don't find this to be a very constructive class of fundraiser, unfortunately. The average Facebook user isn't all that probable to click a random link and donate money, even if they support the cause.

Donation Page on Charity Website

Many charities put the donation link one time removed. They post a link to something in their wheelhouse, usually a blog post that covers the topic, which itself has the telephone call to activity to donate. For instance, Doctors Without Borders has something like this mail, which leads to this blog post, which has enough of information and opportunities to donate to the charity.

If this sounds familiar, it's a fairly standard means of weblog marketing on Facebook. Linking direct to landing pages is rarely effective, only bringing people into the fold with content marketing, building some trust with them, and then giving them the telephone call to action can be a lot more effective.

Of form, this isn't a "donate push button" or anything, so it doesn't really fit the needs of this post. And, well, if y'all're here looking for advanced Facebook marketing techniques, telling you to "post a link to your website" isn't helpful. This is simply a baseline from which other options can be compared, really.

The Page Donate Button

To proceed using Doctors Without Borders equally an example, check out their Facebook folio here. Upwards at the top, below the cover photograph (or video, as the case may be), at that place'south a large blueish Donate button. Clicking it pops upwards a lightbox where y'all can choose the monetary value of your donation, whether you want information technology to be a i-time donation or a monthly donation, and the selection to either connect a PayPal account or add together a credit card. This allows users to donate to the charity direct through Facebook, without ever visiting the MSF website itself.

How can your not-turn a profit system get that donate button, though? It's actually a relatively new feature from Facebook, and they have a big warning that it's "gradually rolling out" to not-turn a profit pages, and might non be available. And so, the first step is to cheque if it'due south even available.

Make sure your Page is set to the Not-Profit Arrangement category. When you choose Folio categories, y'all can cull up to 3 from the incredibly big and varied listing. It'due south by and large good advice to choose three that all-time represent your organization, but that's for businesses. The fact is, for non-profits, choosing a 2nd category here will foreclose y'all from getting the donation button. To quote Facebook directly, "Go along in mind your Page'south category must be set to 'Non-Profit Arrangement' only – with no other categories selected – in order to view the Donate At present phone call-to-action push."

In order to add together this button, if it's available to you, you lot demand to be the Admin of the page. No other page role is able to change the phone call to activeness button for a Folio. First, check to make sure non-profit is your only category selection.

As an aside, if not-profit is not your only category choice, you have a conclusion to brand. Is the extra category choice worthwhile, or should it be removed in favor of the ability to use a Donate call to activeness button? This is something you lot'll need to make up one's mind on your ain, peradventure by running some tests. You tin, of course, ever add together the category dorsum if you determine it isn't worth losing, though you volition probably lose the donate button in doing so.

In order to add your call to activity button, you need to click "add a button" where that phone call to action push button is. If you already accept a telephone call to activity button – which yous probably practice – yous need to edit the existing phone call to action button instead. This will pop up a lightbox with the preview of the button and several options.

Donate Call to Action

The first choice is which button practise y'all desire to utilise. There are five categories with drib-downs for their buttons.

Volume with you: Volume Now is the only call to action option here.
Contact you: There are v options here: Contact Us, Send Message, Phone call Now, Sign Upwards, and Send Email.
Learn more about your business organization: This one has two choices, Lookout Video and Acquire More.
Shop with you or make a donation: This one has three choices. See Offers, Donate, and Shop Now.
Download your app or play your game: This one has two options, Use App and Play Game.

Annotation that these are the options you will see as a non-profit organization with your category appropriately chosen. Certain other categories will take certain other options available and some not bachelor, similar the donate push.

Plain, you want to choose the Donate choice nether Shop with you or make a donation. This brings you to step 2, which is to choose how the user can donate. By default, the only available selection is a website link. This allows you to specify a donation page on your website. I recommend an bodily payment page, not a landing folio, since when a user clicks a Donate push button, they desire to donate, non be pitched. Choose this option, plug in a website link, and save your changes. This changes your call to action push button into a donate button immediately.

If you want to be able to accept donations direct through Facebook, you will need to sign up for Facebook Payments. Once y'all're signed up, you lot can choose Donate Through Facebook instead of Website Link. This is what Doctors Without Borders uses up above. By dissimilarity, the Forestall Cancer Foundation has a donate button that takes you lot to another website, which is their contribution folio. Click it and see how it works, if yous like.

The process to sign up for Facebook Payments is pretty easy, you can click this link and follow the steps provided.

It's worth noting that this option also gives y'all the ability to add together a Donate push to your Facebook posts, rather than merely the donate button on your page. Unfortunately, the only way to do this is to run those posts equally ads. When you run an ad, you tin choose the phone call to action button you want to display, and Donate will exist one of them.

This isn't necessarily the ideal situation, of grade, because running ads costs money. Not-profits tend to operate on rather slim margins, then having to spend money to make coin isn't ever the best option. Still, information technology'south an option you can use in one case yous have your page set as a not-profit, your donate button in your call to action, and Facebook Payments ready.

The Donation Solicitation

I mentioned up above that Facebook is allowing people to "donate" their birthday, or to simply create a post whenever they want, that solicits donations for a charity of their choice.

You lot tin can see examples of these on the Doctors Without Borders page here. This is a listing of agile fundraisers created by users for their birthdays. Anyone tin found a fundraiser with any goal they choose to endeavour to reach and whatsoever length of time they want information technology to run for.

The fundraiser, equally you tin run into, is posted on the page for the charity in the fundraisers section. It'southward also shared on the user's Facebook folio, and whatsoever place they want to share the link to the Facebook post, including in groups and embedded posts.

Launch a Fundraiser

Users are also able to invite specific people through the Facebook invite organisation to donate to their fundraiser. It'due south all very easy to share around, which makes these fundraisers potentially quite constructive. Among the right audience, at least. Some groups are as well poor to want to donate much of anything simply their fourth dimension or attending.

There are a few dissimilar means you can make a fundraiser post, and they work regardless of whether you're posting equally a user account or as your page.

Your first selection is to merely create an organic post on Facebook. In your new mail, yous need to tag the non-profit organization of your pick. For example, if y'all're fundraising for this Doctors Without Borders organization, you would want to type "@MSF.english language" to tag the English language language page for MSF. Y'all tin can also just blazon @Doctors and scroll until you find the right one, that's up to you. You volition be prompted to "add button" to add together a Donate push button, and tin write your mail service from at that place.

Alternatively, beneath the postal service, yous tin to click the emotion option, the "Feeling/Activity" button, and discover the "Supporting…" option in the driblet-down list. You lot'll probably need to coil a bit to see information technology, it'southward non at the top. When y'all click this push, you will be asked to tag the non-profit yous're supporting.

When you choose the appropriate charity, a preview will exist generated for that charity's folio. You will encounter the information for the page, to make sure it's the correct i, as well as any friends who back up the organisation or follow it already.

At this point you tin write whatsoever solicitation post y'all desire and click the button to mail it. When you click to share your post, y'all may be prompted to make sure y'all really want to add the donation push, in which case, confirm your intentions.

For the well-nigh effective fundraisers, you want to make sure to tag friends, also as make your post visible to everyone instead of limited to friends or friends of friends. The more broadly a post tin be shared, the more than likely you are to reach your fundraising goal.

Another alternative option is to become to the clemency page fundraiser section, like I linked higher up for the Doctors Without Borders folio. Y'all can run across information technology once again here. Up in the upper right, below the Donate call to activity button, yous can see a Raise Money push button.

This brings up a wizard that volition guide you through creating your fundraiser. It asks you for the organization you want to support, automobile-filled with the one you clicked on. It asks you for your fundraising goal, and the currency you're raising money in. Finally, cull your deadline. This volition allow yous to denote milestones forth the way, like "three days left of the fundraiser!" to inspire your friends.

Clicking Side by side will allow yous to prepare the title and story for your fundraiser. There's an car-filled pitch already in place, which is basically the Almost section for the fundraiser with a generic telephone call to activeness. You tin edit this however you want.

Finally, you tin can choose to edit the cover photo. Past default this is the encompass photo for the charity, merely that might not be attractive enough – such as the notwithstanding frame from the Doctors Without Borders video encompass they utilize as of this writing – then experience free to change it. Y'all can choose from other posts made by the charity recently, or upload a photo of your own.

As a final notation, these fundraisers donate money regardless of progress towards the goal. This isn't similar a Kickstarter campaign where failing to see your goal means a refund to everyone who backed it; information technology'due south a donation tracker.

And then there you lot have it; your bachelor options for creating a donation button on your Facebook posts.